Double Eleven, since its birth on November 11, 2009, is about to enter its 10th year. From the initial Taobao Tmall shopping festival to the current e-commerce war, every year, we will find behind the rising transaction volume-new technological forces are transforming and reshaping the business ecology, tens of thousands of programs Employees, engineers, and product managers are using a variety of new technologies to support consumers' carnival. Nowadays, the development and addition of a series of technologies such as artificial intelligence has given the e-commerce war on Double Eleven a little more of the future. How much convenience has the application of AI technology brought to Double Eleven this year? Let's take a look together: one Big data in-depth mining and precise positioning of consumer needs 1Big data positioning the user portrait of consumers User portrait, also known as crowd portrait, abstracts a labeled user model based on the user's social attributes, living habits, consumption behavior, and interest preferences. The rapid development of the Internet has prompted tremendous changes in the interaction between enterprises and consumers. With the in-depth integration and application of big data and artificial intelligence technologies, more and more companies are beginning to pay attention…
